386TUXEDO BUSINESS EDUCATION SERIES • PART 1
Marketing Is Bigger Than the Algorithm.
Marketing isn't about chasing platforms, trends, or algorithms. It's about aligning strategy, message, creative, channel, experience, and outcome to achieve meaningful business results.
THE PROBLEM ISN'T A LACK OF MARKETING ACTIVITY
Marketing Activity Is Not the Same as Marketing Strategy.
Businesses today have more ways to market than ever before. Social media posts, digital ads, influencers, email, video, websites, events, and traditional media can all generate activity. But activity alone doesn't tell you whether your marketing is working—or whether all those efforts are working together toward the same business objective.
ACTIVITY ≠ STRATEGY
The real question isn't how much marketing you're doing. It's whether your marketing decisions are aligned with what you're trying to accomplish.
THE DIFFERENCE IS ALIGNMENT
Marketing Works When the Pieces Work Together.
Effective marketing isn't a collection of disconnected tactics. It is a system of decisions that should reinforce one another—from the business objective to the experience delivered to the customer.
STRATEGY → MESSAGE → CREATIVE → CHANNEL → EXPERIENCE → OUTCOME
WHAT YOU'LL LEARN
Learn to Think Beyond the Tactic.
SEE THE BIGGER PICTURE
Understand how strategy, message, creative, channel, experience, and outcome work together as one marketing system.
QUESTION THE ASSUMPTIONS
Challenge common assumptions about social media, traditional media, influencers, viral content, and the channels marketers often take for granted.
CONNECT ACTIVITY TO RESULTS
Learn to distinguish attention and activity from meaningful marketing performance—and connect decisions to actual business objectives.
THIS ISN'T ANOTHER SOCIAL MEDIA COURSE
Marketing Should Be Bigger Than the Platform.
Social media, influencers, viral content, traditional media, and emerging platforms are all tools. None of them is a marketing strategy by itself. The real question is how—and why—you use them.
THE PLATFORM IS A TOOL. THE STRATEGY IS THE DECISION.
INSIDE THE COURSE
Nine Modules. One Complete Marketing Perspective.
MODULE 1
Welcome & Course Introduction
MODULE 2
What Is Marketing, Really?
MODULE 3
The Social Media Illusion
MODULE 4
Traditional Media Didn't Die
MODULE 5
The Influencer Question
MODULE 6
Viral ≠ Sustainable
MODULE 7
Whose Reality Is Real?
MODULE 8
The Reality Test
MODULE 9
Final Analysis, Takeaways & Closing
WHO THIS COURSE IS FOR
Built for People Who Need Marketing to Make Business Sense.
BUSINESS OWNERS & ENTREPRENEURS
Understand how your marketing decisions work together so you can evaluate opportunities, choose the right priorities, and connect marketing activity to business results.
MARKETING PROFESSIONALS
Strengthen your ability to see beyond individual channels and tactics—and understand how each decision fits into the larger marketing strategy.
BUSINESS & ORGANIZATIONAL LEADERS
Develop the perspective to evaluate marketing recommendations, ask better questions, and determine whether marketing activity is actually supporting the organization’s objectives.
MEET YOUR INSTRUCTOR
Marketing Experience Built in the Real World.
Dennis Washington
Marketing Strategist • Consultant • Educator
With more than three decades of corporate marketing and communications experience, Dennis Washington brings a practical, real-world perspective to marketing strategy.
His career has included marketing leadership, brand and communications strategy, technical writing, content development, and the creation of business and educational materials across a range of industries.
Today, through 386TUXEDO, Dennis works with businesses and organizations while developing educational programs designed to help people understand marketing beyond individual platforms, channels, and tactics.
Beyond the Algorithm reflects that philosophy: marketing works best when strategy, message, creative, channel, experience, and outcome work together toward the same business objective.
WHAT'S INCLUDED
Everything You Need to Complete the Course.
COMPLETE COURSE ACCESS
Nine structured modules that take you from foundational marketing principles through practical analysis and application.
CHECKPOINTS & APPLICATION EXERCISES
Reinforce key concepts, test your understanding, and apply what you've learned to realistic marketing situations.
COURSE COMPLETION CREDENTIAL
Complete the course and receive a 386TUXEDO credential recognizing your completion of Beyond the Algorithm.
START LEARNING
Go Beyond the Algorithm.
BEYOND THE ALGORITHM
Marketing Strategy Course
$149
One-time payment
✓ Nine complete course modules
✓ Checkpoint quizzes & application exercises
✓ CityCycles final strategy exercise
✓ Course completion credential
✓ Complete course access
Start immediately and progress through the course at your own pace.